CEO and Founder of Generation Conscious, G.L., grew up near a waste transfer station in Jamaica, Queens, NYC before moving to Long Island with his Trinidadian-Italian family. Seeing the health impacts of the waste station on his community motivated him to found Generation Conscious. Their mission is to create sustained change by radically rejecting the systems and structures perpetuating racial and economic injustice; carbon, plastic, water-waste and pollution—replacing these infrastructures and their consequences with systems and structures that generate true sustainability, equity and accessibility! 

By utilizing ecosystemic design principles to build zero waste infrastructures, Generation Conscious is helping everyday Americans reimagine the culture of America into one that has greater concern for well-being: well-being towards the environment and how much waste we produce, well-being of economically vulnerable citizens and communities—and most importantly become a culture that acts on their concerns, generating an equitable and healthy world for all life.